The Parsha begins recounting the names of all of the Shevatim and their families. Rashi, quoting the Medrash, tells us that this was done out of the especial love that the Ribono Shel Olam has for Klal Yisroel. Just as we are told in the prophet Yeshaya that every night G-d takes out the stars and counts them individually, so too we are compared to stars and counted in a similar fashion. The S’fas Emes comments on this striking camparison. We live in a world of darkness. Even on the brightest days, true holiness is obscured. Klal Yisroel, all of us individually, has the capacity to shine a bright light of spirituality that can dispel the darkness and reveal the underlying Kedusha.